Sunday, October 31, 2010

Sales Promotion and Personal Selling

Apple has a few sales promotion each year, the most known is for students. When you buy a laptop for college and show you I.D you get a percentage off and also you receive a free ipod touch. Now this promotion only last the month of Aug into sept. The student discount on laptops is all year round. Apple has not had too many coupouns but they do offer some mail- in rebates for some of there products.
Apple also samples there products, although it is not a take-home trial you can try out there products by just simply walking into there store and testing out the product and playing around with it to see its full potential. Through this method you can make referrals by telling friends and family etc, about the new product and to go check it out in one of the apple's million of locations. Apple is such a widely known brand as well that they do not always need to spend so much money on advertising and selling because everybody expects high quality advanced products from apple and most people will spend the few extra bucks just by the brand name.

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