A strategic plan for a company is very important; it can either make or brake you depending on how you market your products and what your goal is for that product. Apple has not only advanced technology in computers, but has also advanced in the cellular market. The new apple iPhone 4 does not only show off all of its new features, but it has opened a whole new can of technology. On the iPhone 4 they have added what is called "facetime". Facetime (as shown on the new commercial) shows how you can visually see the person you are talking to. Whether it be over seas or using visual sign language the iPhone 4 is the first of its kind. Apple does not follow the trend, they make the trend. All other phone companies just sell what is popular and if you walk into any other cell phone store you will most likely notice and find the same phones with exact or similar features. The iPhone has a specific contract with AT&T so this is the main reason why it is unique; you cannot get it anywhere else!
With Facetime no matter where you are in the world you can never miss a moment.
There has also been a recent defect with the new iPhone 4 which could have potentially ruined their strategic plan and stratagey; however Apple held a press conference on how to accommodate the customers that had purchased the iPhone 4. Apple offered a free software upgrade for everyone who had purchased the iPhone and had also offered a full refund or a free bumper for the phone to help resolve this issue.
In my opinion Apple has succeeded in planning their marketing plans, you cannot travel anywhere without hearing on the radio about apple or seeing an advertisement on the side of buses, trains, railways, etc.
Apple is everywhere !
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