When you buy an apple product the Apple team literally gives their customers a step by step on how to use all of the products, and all of the products features, even before you leave the store with your purchased merchandise. This technique makes customers feel satisfied and in return builds a relationship where customers can feel comfortable asking questions, and getting accurate, and confident answers from the Apple team members.
In all Apple stores is something called the genius bar. The genius bar goes by appointments whether you need help with a question or concern, or even if your product needs maintenance. You can also place yourself on waiting list while sitting in your very own home, before you even leave to go to an Apple store; which will actually shorten your waiting time when you arrive. When you think about a PC, where can you go to get face to face service ? As far as i am concerned you just have to call on the phone and ship in your product to get it fixed; Apple offers face to face service where they fix your product in store or they ship it out for you and you can just pick it up in a short amount of time. This makes customers less frustrated with automated systems on the phone trying to get customer service. Although you can call up apples customer service at any time if your having a problem, but the option to get it fixed in-store and talk face to face to a real person instead of a machine is just a great option!
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