Week 11- Integrated marketing communication.

Apples target market would most likely be a wide variety. apple tries to target market mostly anybody and they do a pretty good job of it . By that statement i mean that no matter if your 14 or even 60 Apple has a product that would most likely suit you. With the newest release of the Ipad, it is marketed towards more business people in my perspective. Yet, all the teenagers seem to be in a competition now-a-days with each other with who has the latest expensive technology. Ipods suit mostly everybody who loves music on the go- working out- or simple who want to be in touch with the world and the latest technology.
You don't see a lot of sales promotions with apple except for college students who get a discount on laptops and desktops along with a rebate for a free ipod touch when you use your college i.d.
As for apples publicity, who doesn't know about the apple brand ? you can find an apple store anywhere you turn and the innovative technology and cool look to the stores make you want to just go inside and check out the technology. One of the good and smartest things Apple did was to have there products on working display at all times of the day, this potentially gets consumers to walk into the store and get a feel of the product without any pressure. Apples website is also very convenient because all the information you could need is on the website about there products and the Apple company as a whole .
I have posted in an older blog how apples advertisement's cost less than IBM and there competition, Yet who can forget an apple commercial ? There creative and funny yet, and unforgettable.