WEEK 10 - product concepts

Apple as we all know is a brand name, the symbol for apple is known globally. Besides the symbol, apples commercials also consisted of black figured dancing with a white ipod and headphones in there ears, most people in the U.S could probably recognize just the figure with the white ipod and headphones to be apple's brand.
apple has a whole product line of macs, ipods, and ipads. In this line there is also a product mix of different accessories and softwares.
Brand equity applies to apple because most apple customers are brand loyal.
Apple's products also don't look like most products from other companies there laptops have a sort of trendy look and feel to it .

As far as packaging goes, apple usually packages its products in white boxes with a picture of the product that is inside on the package and usaully the brand logo of a bitten apple can be found on the package.
Apples product's all come with a 2 year warranty and it is up to you to buy the extended warranty for the products, Yet if you were to jailbreak or if any downloads are illegal the warranty is immediately terminated and most likely they will not service your product.